There are many people using social media as a tool to grow their personal brand. The term ‘personal brand’ sounds extremely self-serving, but it’s really just about establishing yourself and your own content!
Looking at someone who has really good success may come with a feeling of amazement.
Damn, they surely hit the jackpot every single time.
It’s real easy to assume that based off a number, someone found their “success” overnight. That’s usually the furthest from the truth. There are some people though who hit the jackpot (ie. Viral content, started off with a big hit) and really, nobody can tell who’s the one who’ll skyrocket straight away.