With everything in the digital age, it’s no wonder a LOT of artists are flocking to social media/online platforms to market their art. This post will be 5 tips on how you can come up with an awesome game plan before launching.
I’ll be focusing on Instagram because it’s such a visual platform. With over 800 million users, it’s one of the best places for you to start sharing art.
1: Define your art niche
Before beginning, ask yourself a couple of questions. Do you like drawing or painting? Do you like traditional or digital art? Do you have a specific subject (ie. Portraits, mountains, seascapes) you’d like to focus on?
Of course, these questions would differ depending on your interests.
But what if I don’t want to define a niche? I haven’t found my style yet.
That’s alright, sometimes it just takes time to find a subject you like. At first I was just a general landscape painter, but I realised I wasn’t being as specific as I could be. Hence, I made the transition over to doing digital art (mainly) clouds instead.
Remember! Finding a niche doesn’t mean you should feel restricted. It’s basically finding a zone that’s easiest for you to navigate.
Without a niche, your profile would not be as cohesive. (Take note: cohesiveness doesn’t only have to relate to subject matter, but also colour palettes used) This may cause your audience to be scattered. For instance, if you do both portraits and flowers; your audience would be a mix of both.
2: Define your target audience
Other than the visuals, captions play a vital role on Instagram. It’s your first point of contact with new audiences.
A target audience could help you to refine your copy/captions. If you’re aiming to target a younger audience, your captions could be more playful in tone. If you’re aiming to target an older audience, your captions could be more serious/detailed about the process of your art.
This tip isn’t bound to Instagram per se. If you only want to build your audience around Instagram, a target audience may not be as vital. If you want to build a brand for yourself, it would be advisable to define a target audience. It would allow you to funnel content to them more easily, and drive traffic to other online platforms you have.
3: Come up with a mood board
A mood board is essentially a board that inspires you. It could be filled with references, your favourite artworks, colour palettes, or even just images/quotes that make you feel a certain way.
You could do a classic mood board by printing out images from the web and pasting them up. For me, my personal preference is utilising Pinterest or even We Heart It. For instance, with Pinterest, a simple search will cause a plethora of images to show up. All you need to do is pin these images, save them, and tada! Quick inspiration.
4: Do some market research
Once you’ve figured out your niche, and roughly the stuff you’d like to create, try out some market research! This was something that helped me sharpen my content.
You don’t have to ask overly specific questions. Your aim of market research should be to have a clearer understanding of content your audience might prefer. It’s just a process to be more targeted.
I was doing clouds for a while, but I figured it would be interesting to know what my audience thinks. Here’s my survey.
I didn’t gather a ton of responses; only 9 (as of Oct 2018)! Trust me, if you’re starting out, a small response is better than nothing. It gives you some idea of what to create when you’re in doubt. In addition to that, you can build your e-mail list through your survey responses. E-mail marketing is a very powerful tool when you want to reach out and expand your audience.
If you don’t want to do a survey, that’s alright. You can also ask your friends and family about their thoughts and feedback!
5: Be genuine
I think this tip is one of the most important. My previous post goes more in depth about it.
While yes, it should be a good focus for you to create content and grow your brand, don’t forget the social in social media. When you’re meeting new people from work or school, I’m sure you’d appreciate them if they’re genuine, right? It works the same way on social media too.
Don’t force yourself to become someone you’re not. Write and be honest. Don’t be afraid to share your experiences. Being genuine will really shine through your content. It’ll also reduce the chances of burn out, because you wouldn’t need to bring yourself to fake as someone else.
These are 5 tips for you to develop a strategy before you start your art journey on Instagram. Starting an account may seem daunting at first, and having a plan before you begin will give you the head start you need!
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